Website Revamp for Skin 101 Insider
Objective
To provide readers with supplementary medical and cosmetic information, to serve as an e-commerce store of medical-grade skin products, as well as to drive and direct traffic to Medical Spa Club’s main site.
Deliverables
- Improved User Experience (UX): easier navigation with top menu design, refreshing modern web design using brand colours, and mobile-responsive design for various screen sizes
- Logo Rework: a brand new logo using the brand’s theme colours was launched in 2023 to replace the old one
- Copywriting: blog posts to feature trending topics, hot keywords, call-to-action texts and product links
