Objective

The goals of the campaign are to increase revenue and return on investment (ROI) gains, as well as to improve the online visibility of the hotel management company’s portfolio.

Deliverables

• Creating and distributing advertising banners in various sizes for two hotel brands, Marco Polo Hotels & Niccolo Hotels
  • For each campaign, 8 different sizes of banners are deployed to accommodate various device screen sizes and website preferences
  • Each hotel brand has its generic set of banners (the “fallback”) to be used during the window periods between promotions
• Ensuring the offer details, such as validity, promotional rates and terms & conditions, are error-free
• Consolidating sales validations (by removing invalid sales such as no-show and cancelled bookings, and correcting room rates, etc) for the hotels and submitting them to Affilired